Dubai

Societe Generale Private Banking appoints CEO and commercial director for Middle East

Societe Generale Private Banking has appointed Gonzague de Cerval as chief executive officer and commercial director in the Middle East.

He replaces Eddy Abramo, who has left the group to pursue other career opportunities.
 
Based in Dubai, de Cerval will be responsible for pursuing the overall growth strategy of the private bank in the Middle East, which serves high and ultra high net worth clients of the Gulf Cooperation Countries from its offices located in Dubai and Abu Dhabi. As CEO, he reports to Yves Thieffry, CEO of Societe Generale Private Banking (Suisse), and the member of the executive committee of Societe Generale Private Banking with responsibility for supervising these activities in the Middle East.
 
Previously head of the Societe Generale Representative Office in Abu Dhabi from 2010 to 2011, de Cerval has extensive knowledge of the region.
 
De Cerval began his career at the Luxembourg branch of BNP Paribas Private Bank in 2002, before joining Societe Generale Bank & Trust Luxembourg as a private banker in charge of Greek and Middle Eastern clients. He joined the Dubai branch of Societe Generale Private Banking Middle East in 2007, where he actively contributed to the creation of the representative office in Abu Dhabi, becoming its CEO in 2010. Returning to SGPB Luxembourg in 2011, he was initially responsible for Middle Eastern and African clients and then appointed emerging markets manager in 2013. 

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