Investor enthusiasm for sustainable investing at an all-time high, says Morgan Stanley survey

More than eight in ten US individual investors now express interest in sustainable investing, while half take part in at least one sustainable investing activity, according to a new survey published by the Morgan Stanley Institute for Sustainable Investing.

The third edition of the individual investor survey, Sustainable Signals, examines the attitudes, perceptions and behaviours of individual investors towards sustainable investing. Following two prior Sustainable Signals individual investor surveys, the findings show that interest and adoption of sustainable investing has grown steadily since 2015.
 
“These findings reaffirm that sustainable investing has entered the mainstream and is here to stay,” says Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley. “Increasingly, investors want to know what they own and want those holdings to reflect their values.”
 
“Morgan Stanley has been a pioneer in the impact investing space since we launched our Global Sustainable Finance Group over a decade ago, and have since witnessed the rising interest and adoption in the market over time,” says Matt Slovik, Head of the Global Sustainable Finance Group at Morgan Stanley. “We’ve responded to this market demand by creating innovative products, such as the Morgan Stanley Impact Quotient, to empower our clients to participate in ESG investing and are focused on improving industry capabilities for portfolio customisation and impact measurement.”
 
The survey polled 800 US Individual Investors with minimum investable assets of USD100,000. The survey also included an oversample of 200 Millennials, aged 18-37. This survey builds on a previous Morgan Stanley survey conducted in 2017 titled, Sustainable Signals: New Data from the Individual Investor.