Mirabaud appoints Head of Communications and Marketing

The Mirabaud Group has appointed Bertrand Bricheux to the new position of Head of Communications & Marketing, with effect from 1 February 2020.

Bricheux will lead and develop the communications and marketing activities for the Mirabaud Group at a Swiss and international level.
Bricheux joined the Mirabaud Group in 2011 and is currently Head of Sales & Marketing at Mirabaud Asset Management. He has a wealth of experience in marketing and finance from a number of institutions, including UBP and Citi in both Geneva and London. He holds a master’s degree in economics and finance from Paris-Dauphine University.
Nicolas Mirabaud, Managing Partner and Head of Wealth Management for the Mirabaud Group, says: “To better meet the needs of our clients and develop synergies between our three business lines, we have extended the remit of the Communications Department to cover marketing activities. Bertrand’s excellent knowledge of the Mirabaud Group and recognised marketing and communications skills will enable us to further showcase Mirabaud’s outstanding innovative products and services.”
Bricheux says: “Mirabaud, which has just celebrated its bicentenary, constantly demonstrates its ability to innovate and respond to the needs of its clients. In a hyperconnected and competitive environment, Mirabaud excels at analysis, risk management and pre-empting clients’ needs. It will be an honour and a real pleasure to make this better known.”