Global crowdfunding market to hit USD8.5bn worth this year

According to data gathered by Finanso.se, the global crowdfunding market is set to maintain its rapid growth this year, increasing 23.3 per cent year-on-year and reaching over USD8.5 billion in transaction value.

Crowdfunding represents a method of raising capital through the collective effort of a large pool of individual investors, mostly by using online platforms. It provides streamlined financial services and connects borrowers directly to lenders by offering various models of investing in business growth, from reward and donation-based models to profit sharing and equity crowdfunding.

In 2017, the global crowdfunding market reached USD3.9 billion value, revealed the Statista survey. By the end of 2018, it grew by more than 35 per cent and reached USD5.3 billion worth. Since then, the transaction value of the entire crowdfunding industry increased by a remarkable 60 per cent. The statistics indicate this strong rising trend is expected to continue in the next three years, with the market growing 12 per cent year-on-year, and reaching nearly USD12 billion transaction value.

The recent data show the average funding per campaign in the crowdfunding segment amounts to USD780 in 2020. Over the next twelve months, this figure is forecast to reach USD840 and continue growing to nearly USD1,000 by 2023.

The following years are also set to witness a growing number of crowdfunding campaigns. In 2017, there were more than 5.2 million campaigns globally. Over the last three years, this number doubled and jumped over 10.9 million, growing 25.4 per cent year-on-year between 2019 and 2020. Statistics indicate the number of successfully launched crowdfunding campaigns will hit over 12 million by the end of 2023.

From a global comparison, China represents the leading crowdfunding market in the world, expected to reach over USD7 billion in transaction value this year. Unlike Western crowdfunding industries, the Chinese market is dominated by major e-retailers like Alibaba, JD.com, and Suning, leveraging their substantial consumer bases.

With USD782 million worth transactions or nearly ten times less than the Chinese market, the United States ranked as the second-largest crowdfunding industry globally. The United Kingdom ranked in the third place with USD100 million market value, followed by France and Canada with USD86 million and USD47 million, respectively.