Kingdom Trust launches Choice unified retirement account

Kingdom Trust has launched Choice, a unified retirement account offering investors a single account for all their investments – traditional, alternative or digital.

US investors can now sign-up at to buy, sell or hold stocks, ETFs, digital assets and more all from one tax-advantaged account via Choice's self-service retirement platform.

As an added bonus for launch, and to kick-start the retirement "HODLing," the first 1,000 Choice members will receive USD62.50 of bitcoin (~640K sats as of May 27) deposited into their account upon opening.

The Choice platform is backed by Kingdom Trust, a custodian which already powers over 100,000 retirement accounts and custodies over 20,000 assets (including bitcoin) across an asset base comprising more than USD13 billion.

"By our estimates, there are 7.1 million Americans who own bitcoin, have a retirement account, but currently don't have the option to hold bitcoin in their retirement account with their other assets. That changed today, bitcoiners now have a choice and it's backed by one of the top retirement custodians in the market," says Ryan Radloff, CEO of Kingdom Trust.

The launch of the Choice platform comes on the heels of Kingdom Trust acquiring digital asset and retirement focused Choice Holdings, built by prior CoinShares founders and veterans including Radloff, in Q1 of this year.

This deal marked the first digital asset focused acquisition for Kingdom Trust, a custodian who was the first in the US to offer qualified custody for bitcoin and other digital assets; and has since carved out a niche powering custody for both institutions and affiliates interested in assets of all types.

"In 2016, we lead the way into digital asset custody, and that opened up the floodgates for a whole new crop of custodians, I expect this to be just the same. A unified account with market access and direct exposure to bitcoin will be the standard, not the exception in five years and I expect it will be because we lead the way with Choice," says Matt Jennings, Chairman at Kingdom Trust.