Weatherbys Private Bank appoints AML Group

Weatherbys Private Bank has appointed London-based creative agency AML Group to redesign and rebuild its customer-facing website.

Appointed following a competitive pitch, the agency will start the process by conducting research amongst stakeholders and an in-depth audit of the current site performance followed by phase two activity that will include UX, design concepts, content and SEO. The new site is to be launched in Spring 2021.

 
Mark Slaviero, Head of Marketing at Weatherbys Private Bank, says: “AML bring a wealth of financial services experience to the table and they demonstrated an in-depth knowledge of us as a business and our desire to create a best-in-class website that completely reflects our brand. We wanted to partner with an agency that is both strategically and creatively strong – and AML Group was the right choice”.
 
Weatherbys Private Bank was launched in 1994 and is part of Weatherbys Banking Group - a UK family-owned business with origins dating back to 1770. A name synonymous with horse racing, Weatherbys initially launched a racing bank to serve the equestrian community that, due to its success and reputation for great customer care, laid the foundation for Weatherbys Private Bank.
 
“Weatherbys Private Bank is a forward-thinking bank with traditional values and a peerless reputation for exceptional client service, support and advice” Says Duncan Walters, Experience Partner, AML Group “and we are thrilled to be working together to produce a website that will capture and communicate the essence of a truly unique British brand.”
 

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