Fintech WiseAlpha launches redesigned bond market platform
Bond market provider WiseAlpha has launched a redesigned version of its platform, featuring advanced functionality, faster and improved navigation and an enhanced user-friendly experience.
WiseAlpha is the UK’s only digital bond market. Its online investment platform is driving the company’s mission to make corporate bonds available to private investors via fractions of bonds in a range of household name companies from an investment as manageable as GBP100, for the first time ever. In its five-year history the company has been recognised for its efforts to disrupt the trillion dollar corporate bond market, winning Best Investments Provider in 2018 and 2019 at the British Banking Awards. Its platform continues to evolve at pace, listing the bonds of a host of industry giants and well known names, making bond investments a first time reality for its fast-growing user base.
The newly redesigned platform allows WiseAlpha to easily display its full portfolio, with the goal of giving improved service and enhanced user experience to investors navigating the platform. Developed by WiseAlpha’s internal UX and Engineering team, the platform overhaul aims to help members easily view the full listing of bonds available and ensures that all need-to-know information is at their fingertips. Overall, the new configuration streamlines the investment interface, creating a contemporary, attractive and easy to understand layout that empowers our members to easily take charge of their investments and feel in control of their money.
Rezaah Ahmad, CEO and founder of WiseAlpha, says: “Our fantastic UX and Engineering team have worked incredibly hard to create this revitalised platform for the sole benefit of our members. As the only company in the UK with a mission to liberalise the bond market, we continually take every possible step to help our community access a top-class investment offering and to make each step of the experience as enjoyable and user-friendly as possible.
"We are confident that we have an incredible offering so making our platform useful and accessible is critical in ensuring that our business is scalable across the globe. This new update means there are now even more tools to help users of all experiences find the right investment for them within minutes.”