Sanlam Wealth rebrands to atomos

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Sanlam Wealth, the business acquired from Sanlam UK by funds managed by Oaktree Capital Management, has rebranded to atomos.

The firm writes that meaning “uncuttable” or “indivisible” in ancient Greek, atomos aims to be the UK’s first truly hybrid wealth manager, bringing together all the benefits of face-to-face service with the access and convenience of modern digital tools.


atomos CEO, Jonathan Polin says: “In a fast-changing world, we understand that people want greater flexibility around how their money is managed. The various covid lockdowns have not only changed the way people engage with their savings and investments, but they also supercharged their expectations too. atomos is here to exceed these expectations and enrich the lives of our clients well beyond wealth.”


The firm writes that by bringing together every element of clients’ financial world, atomos aims to deliver a market-leading service and experience. The company’s new look and feel – which includes new typography, photography and a simpler tone of voice - is embodied in its new logo, which represents consistency and unity.


Polin says: “Our new brand is more than just an updated identity, it’s the start of an exciting new chapter. This whole project has focussed on the needs and expectations of our clients and has been grounded in their feedback, as well as insights from our industry and our colleagues. The response to our new name has been fantastic, and we look forward to building a modern and responsive business that makes the dreams and financial ambitions of our clients a reality.”

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