Plum Review: Key Things to Know Before You Get Started

Managing money has never been easier. And yet, many savers still struggle to set money aside regularly or to invest with discipline. This is precisely the challenge Plum aims to tackle, a financial app that positions itself on automation to help everyone save better, invest, and manage their budget on a daily basis.

Already adopted by several million users in Europe, the Plum platform offers a wide range of tools: automatic saving rules, remunerated accounts, investments in ETFs or stocks, not to mention its famous “Splitter,” designed to automate investing as well.

But how good is Plum really? Does the Plum app live up to its promises, and who is it truly for? In this Plum review, Café de la Bourse breaks down for you the strengths and limitations of this solution to help you decide whether Plum can find a place in your financial strategy.

Plum, what is it? History and key figures

Launched in the United Kingdom in 2016 under the leadership of a team determined to simplify saving and investing, Plum quickly established itself as a financial “super-app,” with features for automatic saving, budget management, and investing all in one place.

In 2025, Plum claims more than 2.5 million users in Europe and a presence on about ten European markets.

Thanks to its automation-centered approach (round-ups, savings algorithms, predefined rules), Plum positions itself as a solution that takes care of a large portion of savings management, without the user needing to think about it every day.

Meanwhile, the Plum app has expanded into remunerated savings products and investing (ETFs, stocks, crypto) with the risk of capital loss.

Review Plum: what is Plum’s offering?

Plum presents itself as an all-in-one app allowing both saving, investing, and budget tracking, with the aim of facilitating the learning of saving and establishing saving without effort. At the heart of the offering, two main pillars: on one side, automated saving rules designed to embed the habit of saving almost without thinking about it; on the other, an accessible investment universe (ETF, stocks, crypto) combined with an interest-bearing account.

Automating saving to learn to save with Plum

Rather than letting the user decide each month “how much to set aside,” Plum structures saving via several smart rules: round-ups (Round Up), programmed deposits (Weekly Depositor), or detecting paydays to save as soon as income arrives (Pay Days), and even the possibility to save on rainy days (I’m not going out, today I save).

Saving rules on Plum

The Plum app also includes a saving rule (called “Automatic”) that analyzes income and expenses to propose an amount tailored to each user.

This approach aims to reduce the burden of “thinking about saving” while creating the habit of saving progressively.

Example with the 52-week challenge

Plum also offers saving rules in the form of playful challenges, to save without thinking about it. One of the most telling examples is the 52-week challenge. The principle is simple: you set aside €1 in the first week, then €2 in the second, €3 in the third, and so on, increasing the amount by €1 each week.

After 52 weeks, you will have saved €1,378 in a year, without brutal effort, simply by establishing a progressive habit. This type of rule works particularly well for people who have trouble saving regularly, because the effort increases very gradually and remains psychologically acceptable.

The Splitter feature of the Plum app completes this setup, as it automatically distributes the saved amounts among different uses (savings pockets, investments, etc.).

Splitter Plum

For Plum users, it’s a way to enter saving and investing without having to manually choose each transaction.

Investments available on Plum

On the investment side, Plum provides access to :

• ETFs and fractional shares, allowing you to start with small amounts,
• cryptocurrencies,
• a remunerated account (“Plum Interest”) that works like a low-risk money market fund (MMF), for those who prefer “classic” saving.

This diversity offers Plum users a gradual progression: first save, then learn to invest, which contributes to the educational dimension of the offering.

Tracking your portfolio and projects on the Plum app

Plum, compatible with bank accounts

Another important point is that Plum connects to your existing bank accounts to analyze your cash flows (via Open Banking or account aggregation). This means you do not need to open a separate bank account to benefit from automated saving rules.

This simplifies onboarding and makes the experience smoother.

In short, Plum’s offering stands out for its dual ambition: automating saving to make it a habit (financial education), while offering accessible investment options. Of course, this simplicity does not remove the risks associated with saving or investing, which we will discuss later in the advantages and disadvantages.

What are Plum’s pricing plans?

The Plum pricing offering in France is available in several subscription plans, corresponding to different levels of usage (automatic saving, investments, advanced features).

Plum subscription plans

All Plum paid plans come with a 30-day free trial and are commitment-free, as the user can switch plans or cancel at any time.

Review Plum: what are the advantages and disadvantages of the Plum app?

Plum offers an original approach blending automation, remunerated saving, and accessible investing. An attractive solution for those who want to progress in their financial management but that also presents certain drawbacks and limits to know before getting started.

What are the advantages of Plum?

• Highly advanced automation of saving, with several smart rules (round-ups, algorithm, paydays, and even rainy day), allowing regular saving without effort
• Splitter, one of Plum’s most interesting features: the ability to automatically invest the money set aside, with no commission in the higher-tier plans
• Compatible with all French banks, thanks to Open Banking: no need to switch banks
• Extensive investment universe: ETFs, fractional shares, cryptocurrencies (depending on country and available in France), diversified funds
• Plum Interest remunerated account, backed by a BlackRock-managed MMF, useful for short-term savings
• Educational interface: ideal for beginners to start saving and investing

What are Plum’s drawbacks?

• Some key features (Splitter, Challenges, Algo) are reserved for paid plans.
• The simplicity can be misleading: reducing effort through automation but requiring the user to stay vigilant about finances and investment choices.
• The product is new in France, still evolving in some aspects compared to the British market.
• There is no capital guarantee for the Plum Interest account, as it is a money market fund (like all MMFs, even low risk).

Who is Plum for?

Plum’s offering is mainly aimed at people who want to improve their financial management without dedicating too much time. Thanks to its automatic saving rules and simple interface, the Plum app is particularly suitable for those who struggle to set aside money regularly or who want to become familiar with investing gradually, through ETFs, fractional shares, or an interest-bearing account.

Plum is also suitable for those who want to centralize saving, investing, and budget tracking in a single app, while keeping their current bank thanks to Open Banking.

However, the Plum app will be less relevant for experienced investors seeking a very wide range of assets, or for users wanting only guaranteed investments, as Plum Interest is a money market fund with no capital guarantee.

Our view on Plum

We particularly appreciate the flexibility offered by Plum, notably the ability to connect your existing bank account without having to switch banks, which makes the experience simpler and more accessible.

We were also attracted by Plum’s educational approach, which turns saving into a series of small habits through original rules like round-ups, weekly deposits, challenges on rainy days, or mechanisms tied to sunny days.

These playful and automated features allow you to learn to save almost without realizing it, while gradually opening the door to automatic investing. An innovative way to support users in building financial discipline.

Plum user reviews

User feedback on Plum is generally very positive. On Trustpilot, the Plum app has over 8,440 customer reviews with an average rating of 4/5, a solid score for a fintech of this type. Among favorable comments from Plum customers, many highlight how Plum helped them save easily, even with a small budget.

Some Plum customers report managing to save €133 in one month, when they couldn’t before, and others say they were able to fund concrete projects, such as renovating a kitchen, thanks to automated saving. The idea of saving “without realizing it” recurs often and reflects well the app’s promise.

Negative reviews from Plum customers exist, as on any platform, and some Plum users cite fees or withdrawals that are misunderstood, or expectations that are not aligned with the services offered. However, overall, few criticisms rest on solid arguments, and Plum generally responds clearly and in detail to these feedbacks.

How to open an account with Plum?

Signing up for Plum is quick and is done only via the mobile app, by following its steps to create a Plum account:

• Visit Plum’s official site: go to withplum.com and click “Sign Up.”
• Scan the displayed QR code: this will automatically redirect you to the App Store or Google Play to download the Plum app.
• Download the Plum app for free on your smartphone and open it.
• Create your account directly in the Plum app by providing your email address and personal information.
• Connect your bank account through Open Banking: this step allows Plum to analyze your transactions and enable automatic saving.
• Configure your first saving rules (round-ups, weather, paydays, weekly deposits, challenges, etc.) and, if you wish, enable Splitter to invest automatically.

Once these steps are validated, everything is managed from the app: saving, investments, pockets, and budget tracking.

Legal notice

Plum Money CY Ltd is authorized and regulated by the Cyprus Securities and Exchange Commission (CySEC) under license number 407/21. Plum Fintech CY Ltd is a regulated provider by the Central Bank of Cyprus (license no. 115.1.2.40) for the provision of account information services. Your capital is at risk. The value of your investment can fall as well as rise. This is not investment advice. Make your own decisions or consult a licensed advisor. Plum is not a bank. General terms and conditions apply. Ensure that this product continues to meet your needs over time. Some smart saving rules are paid features and may incur fees. You should regularly check that the automation remains suited to your situation. Please note that money market funds (MMFs) are not fixed-rate products. Investors are encouraged to review the information documents and risk information of the fund before making any investment decision.

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All our information is, by nature, generic. It does not take into account your personal situation and does not constitute personalized recommendations for the execution of transactions, nor can it be equated with financial investment advice, nor with any incentive to buy or sell financial instruments. The reader is solely responsible for using the information provided, and Cafedelabourse.com cannot be held liable. The publisher’s liability cannot be engaged in case of error, omission, or ill-timed investment.