Anna Sofat, Addidi Wealth

The ‘Are you in?’ movement calls for the financial services industry to change


Addidi ‘s ‘Are you in?’ campaign launched this week in central London, described as a movement designed to bring behavioural change within the financial services industry, from the bottom up and from the top down, at the same time.

The half day event was evidence of a new wave of demand for change in the financial services industry, with many not sure how the industry could change, but certainly wanting it to.
The financial services industry employs 1.1 million people in the UK and contributes GBP119 billion to the UK economy, the Are you in? movement says.

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