Syntoniq brings behavioural finance to clients worldwide

January sees the formal launch of my3B, a behavioural finance assessment designed by Syntoniq to evaluate an individual’s approach to financial decision making. Prasad Ramani, founder and CEO of the firm, explains that his background lay in 20 plus years of quantitative finance, during which he tried to take the emotions out of investment decisions and jokingly says, “failed miserably.”

“The reason was that even in an institutional set up there were still human elements in the decision-making process, with biases and behaviours and emotions that were part and parcel of that,” Ramani says.

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Beverly Chandler
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