Advicefront combines digital and the human touch in client adviser relationships

Jose Supico, AdviceFront

A former Lisbon based financial adviser, Jose Supico, observed that continental European financial advice lacked independence and basically came down to a sales transaction with a bank.

“I wasn’t comfortable with this way of doing business,” Supico says, and by 2015, after years of frustration with the old-school systems available to advisers and clients he spotted an opportunity and moved to London to launch Advicefront, a digital solution that aids the communication between the client and the adviser.

Author Profile
Beverly Chandler
Employee title
Managing Editor

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